I’ve been banging away at the CSS for this blog for a while; tonight I finally sat down and changed the content of the blog to match the design I had in mind.

Still not one hundred percent there.  The center column of content is pretty much where I want it to be (much more scannable than the old version) but the sidebar on the right seems out of place, and the header on top should be blue, not black.

Getting further into this requires some PHP work and CSS which I fear is beyond me at 1am late on a Friday, after a productive week of work.  Off to bed, and maybe some additional work tomorrow.

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Followup from a previous post on cleaning out the blog categories.

I’m trying to tie the categories into the front page of my site - the basic idea being that the top-level pages of www.jobriga.com have compact high-level information, with links to more dense, updated information lower down in the site’s hierarchy.

Brand New linked to an interesting post on fluid brands - brands that remain constant in multiple media and situations.

It’s official. The age of the static brand is coming to an end. Organisations, companies, institutions, even charities are realizing that having identity schemes that ‘flex’ and adapt to circumstances are more appropriate in the multi-channel, multi-lingual world that brands now inhabit.

Over-controlled brands are starting to look stiff and old-fashioned, but not all clients (and certainly not all design companies) have yet woken up to this latest shift.

…the benefits of developing fluid, flexible systems to encompass everything from fonts, to colours, to words, to images, to logos are enormous – with a bit of hard work and a good idea an organization stops being about just a logo and gains a complete visual and verbal language.

More here.

Johnson Banks has a pretty sweet web site of their own showing how to minimize the logo while showcasing their ability.

Interesting to me, as I rethink this web site (yet again). How best to communicate the “Jobriga” identity on a blog, a wiki, a portfolio, and an about page? The icon I’ve used for Flickr and other online resources actually seems to translate well - it’s not reducible to business card size but I like the play of black and white on the left and color on the right. Not sure if it’ll translate to a full visual identity for this web site, but could be a useful starting point.

From my college yearbook:

Where will you be in 10 years?

Joe Gallagher: In the prime of my life.

Too true, too true.

Here’s to the next decade!

Working on a wedding gift for my sister that was so crazy and awesome that I am a better person for having done it.

More info to come later.  Still resting up from the wedding weekend…